The first blanket you use for your newborn is treasured forever. We have transformed the cellular blanket by using a carefully selected colour palette to complement the modern home, a generous size so that the blanket is more versatile; by increasing the weight to make it bouncy and by making it noticeably softer on your baby's skin. 'As soft and sweet as a favourite jumper.' Every blanket is individually packaged in a beautiful box. The clever 'cell' construction traps air to keep your baby warm in winter and cool in summer.